{"id":1528,"date":"2026-01-25T10:12:52","date_gmt":"2026-01-25T09:12:52","guid":{"rendered":"https:\/\/malotaakademia.com\/?p=1528"},"modified":"2026-03-07T11:08:06","modified_gmt":"2026-03-07T10:08:06","slug":"kulgazdasagi-trening-kulpiacra-lepes-es-marketing","status":"publish","type":"post","link":"https:\/\/malotaakademia.com\/en\/kulgazdasagi-trening-kulpiacra-lepes-es-marketing\/","title":{"rendered":"K\u00fclgazdas\u00e1gi tr\u00e9ning – k\u00fclpiacra l\u00e9p\u00e9s \u00e9s marketing"},"content":{"rendered":"

A Borsod-Aba\u00faj-Zempl\u00e9n V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara a Malota Akad\u00e9mia egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9vel k\u00fclpiacra l\u00e9p\u00e9s \u00e9s nemzetk\u00f6zi marketing t\u00e9m\u00e1ban tr\u00e9ninget szervez v\u00e1llalkoz\u00e1sok r\u00e9sz\u00e9re.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

A tr\u00e9ning r\u00e9sztvev\u0151i r\u00f6vid elm\u00e9leti \u00e9s r\u00e9szletes gyakorlati tud\u00e1sanyaghoz jutnak, melynek seg\u00edts\u00e9g\u00e9vel egy term\u00e9k vagy szolg\u00e1ltat\u00e1s k\u00fclpiaci bevezet\u00e9s\u00e9nek marketing terv\u00e9t dolgozhatj\u00e1k ki. A workshop sor\u00e1n a kultur\u00e1lis k\u00f6rnyezethez val\u00f3 alkalmazkod\u00e1s ker\u00fcl a k\u00f6z\u00e9ppontba, ez\u00e1ltal a v\u00e1llalkoz\u00f3k eredm\u00e9nyesebb\u00e9 tehetik k\u00fclpiaci terjeszked\u00e9s\u00fcket. <\/p>\n\n\n\n

ID\u0150PONT:<\/strong> 2026. febru\u00e1r 12.<\/strong> cs\u00fct\u00f6rt\u00f6k, 13:30-16:30<\/h5>\n\n\n\n
HELYSZ\u00cdN:<\/strong> Borsod-Aba\u00faj-Zempl\u00e9n V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara<\/strong>, Miskolc, BOKIK Sz\u00e9kh\u00e1z, IV. emelet, Dr. Szentp\u00e1li Istv\u00e1n terem, Szentp\u00e1li utca 1. <\/h5>\n\n\n\n
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<\/p>\n\n\n\n

EL\u0150AD\u00d3:<\/strong> Dr. Malota Erzs\u00e9bet, PhD<\/strong> Malota Academy<\/a><\/strong><\/h5>\n\n\n\n

tansz\u00e9kvezet\u0151 egyetemi docens, Budapesti Corvinus Egyetem <\/p>\n\n\n\n

25+ \u00e9ves oktat\u00e1si, tr\u00e9ner \u00e9s kutat\u00e1si tapasztalat egyetemi \u00e9s v\u00e1llalati k\u00f6rnyezetben<\/p>\n\n\n\n

20 orsz\u00e1gban, 25 egyetemen szerzett nemzetk\u00f6zi szakmai \u00e9s interkultur\u00e1lis j\u00e1rtass\u00e1g<\/p>\n\n\n\n

45 k\u00f6nyv\/k\u00f6nyvr\u00e9szlet\/tank\u00f6nyv, 139 tudom\u00e1nyos cikk szerz\u0151je, a Vezet\u00e9studom\u00e1ny foly\u00f3irat szerkeszt\u0151je<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure><\/div><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
PROGRAM:<\/strong><\/h5>\n\n\n\n
13:00<\/td>\u00c9rkez\u00e9s, regisztr\u00e1ci\u00f3<\/td><\/tr>
13.30<\/td>Alkalmazkod\u00e1s a k\u00fclpiachoz, annak kultur\u00e1lis elt\u00e9r\u00e9seihez: sikert\u00e9nyez\u0151k \u00e9s buktat\u00f3k a nemzetk\u00f6zi k\u00f6rnyezetben<\/strong><\/td><\/tr>
14.15.<\/td>Gyakorlati p\u00e9ld\u00e1k v\u00e1llalatok sikeres \u00e9s sikertelen k\u00fclpiaci alkalmazkod\u00e1s\u00e1ra<\/strong><\/td><\/tr>
15:00<\/td>K\u00e1v\u00e9sz\u00fcnet<\/td><\/tr>
15:10<\/td>M\u00e1rk\u00e1z\u00e1s \u00e9s marketingkommunik\u00e1ci\u00f3 a nemzetk\u00f6zi piacokon<\/strong><\/td><\/tr>
15:50<\/td>Nemzetk\u00f6zi marketingterv alapjai \u00e9s k\u00e9sz\u00edt\u00e9se<\/strong><\/td><\/tr>
16:25<\/td>Program z\u00e1r\u00e1sa<\/td><\/tr>
<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/h5>\n\n\n\n

A rendezv\u00e9nyen val\u00f3 r\u00e9szv\u00e9tel T\u00c9R\u00cdT\u00c9SMENTES<\/strong>, de el\u0151zetes regisztr\u00e1ci\u00f3hoz k\u00f6t\u00f6tt.<\/p>\n\n\n\n

\n
r\u00e9szletek \u00e9s jelentkez\u00e9s – BETELT<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

A Borsod-Aba\u00faj-Zempl\u00e9n V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara a Malota Akad\u00e9mia egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9vel k\u00fclpiacra l\u00e9p\u00e9s \u00e9s nemzetk\u00f6zi marketing t\u00e9m\u00e1ban tr\u00e9ninget szervez v\u00e1llalkoz\u00e1sok r\u00e9sz\u00e9re. A tr\u00e9ning r\u00e9sztvev\u0151i r\u00f6vid elm\u00e9leti \u00e9s r\u00e9szletes gyakorlati tud\u00e1sanyaghoz jutnak, melynek seg\u00edts\u00e9g\u00e9vel egy term\u00e9k vagy szolg\u00e1ltat\u00e1s k\u00fclpiaci bevezet\u00e9s\u00e9nek marketing terv\u00e9t dolgozhatj\u00e1k ki. A workshop sor\u00e1n a kultur\u00e1lis k\u00f6rnyezethez val\u00f3 alkalmazkod\u00e1s ker\u00fcl a k\u00f6z\u00e9ppontba, ez\u00e1ltal a v\u00e1llalkoz\u00f3k READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1528","post","type-post","status-publish","format-standard","hentry","category-egyeb"],"yoast_head":"\nK\u00fclgazdas\u00e1gi tr\u00e9ning - k\u00fclpiacra l\u00e9p\u00e9s \u00e9s marketing - Malota Akad\u00e9mia<\/title>\n<meta name=\"description\" content=\"K\u00fclgazdas\u00e1gi tr\u00e9ning, k\u00fclpiacra l\u00e9p\u00e9s \u00e9s marketing a Malota Akad\u00e9mia k\u00f6zrem\u0171k\u00f6d\u00e9svel, a BOKIK szervez\u00e9s\u00e9ben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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