{"id":1473,"date":"2025-09-30T13:07:55","date_gmt":"2025-09-30T11:07:55","guid":{"rendered":"https:\/\/malotaakademia.com\/?p=1473"},"modified":"2025-09-30T13:17:23","modified_gmt":"2025-09-30T11:17:23","slug":"kulgazdasagi-trening","status":"publish","type":"post","link":"https:\/\/malotaakademia.com\/en\/kulgazdasagi-trening\/","title":{"rendered":"K\u00fclgazdas\u00e1gi tr\u00e9ning \u00e9s workshop a nemzetk\u00f6zi piacra l\u00e9p\u00e9s t\u00e1mogat\u00e1s\u00e1hoz"},"content":{"rendered":"<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"1479\" src=\"https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/93007B6F-2EDF-4B7D-9378-53A201A4E1CD-2-768x1024.jpg\" alt=\"\" class=\"wp-image-1479\" srcset=\"https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/93007B6F-2EDF-4B7D-9378-53A201A4E1CD-2-768x1024.jpg 768w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/93007B6F-2EDF-4B7D-9378-53A201A4E1CD-2-225x300.jpg 225w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/93007B6F-2EDF-4B7D-9378-53A201A4E1CD-2-1152x1536.jpg 1152w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/93007B6F-2EDF-4B7D-9378-53A201A4E1CD-2-1536x2048.jpg 1536w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/93007B6F-2EDF-4B7D-9378-53A201A4E1CD-2-9x12.jpg 9w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/93007B6F-2EDF-4B7D-9378-53A201A4E1CD-2-1320x1760.jpg 1320w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/93007B6F-2EDF-4B7D-9378-53A201A4E1CD-2-600x800.jpg 600w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/93007B6F-2EDF-4B7D-9378-53A201A4E1CD-2-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1475\" src=\"https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2179-1024x683.jpg\" alt=\"\" class=\"wp-image-1475\" srcset=\"https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2179-1024x683.jpg 1024w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2179-300x200.jpg 300w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2179-768x512.jpg 768w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2179-1536x1024.jpg 1536w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2179-18x12.jpg 18w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2179-1320x880.jpg 1320w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2179-600x400.jpg 600w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2179.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A Veszpr\u00e9m V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara a Malota Akad\u00e9mi\u00e1val egy\u00fcttm\u0171k\u00f6d\u00e9sben k\u00fclgazdas\u00e1gi tr\u00e9ninget szervezett, a v\u00e1llalkoz\u00e1sok nemzetk\u00f6zi piacra l\u00e9p\u00e9s\u00e9nek el\u0151seg\u00edt\u00e9s\u00e9re \u00e9s a k\u00fclpiaci marketing saj\u00e1toss\u00e1gainak ismertet\u00e9s\u00e9re. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> A tr\u00e9ningen a r\u00e9sztvev\u0151k \u00e1tfog\u00f3 k\u00e9pet kaptak a nemzetk\u00f6zi piacok m\u0171k\u00f6d\u00e9s\u00e9r\u0151l, a globaliz\u00e1ci\u00f3 \u00e9s a lokaliz\u00e1ci\u00f3 \u00f6sszef\u00fcgg\u00e9seir\u0151l, valamint azokr\u00f3l a kultur\u00e1lis k\u00fcl\u00f6nbs\u00e9gekb\u0151l ered\u0151 kih\u00edv\u00e1sokr\u00f3l, amelyekkel egy v\u00e1llalkoz\u00e1s a k\u00fclpiacokon szembes\u00fclhet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besz\u00e9lt\u00fcnk az \u201e\u00f6nreferencia krit\u00e9rium\u201d-r\u00f3l, amely a saj\u00e1t kultur\u00e1lis szeml\u00e9lethez val\u00f3 ragaszkod\u00e1st jelenti \u00e9s a sikeres nemzetk\u00f6zi marketing egyik legf\u0151bb akad\u00e1lya. Az el\u0151ad\u00e1sban bemutattunk sikeres \u00e9s sikertelen v\u00e1llalati p\u00e9ld\u00e1kat, elemezt\u00fck ismert c\u00e9gek bakijait \u00e9s botr\u00e1nyait, \u00e9rz\u00e9keltetve, hogy a kultur\u00e1lis \u00e9rz\u00e9kenys\u00e9g hi\u00e1nya milyen k\u00f6vetkezm\u00e9nyekkel j\u00e1rhat. A program m\u00e1sodik fel\u00e9ben a r\u00e9sztvev\u0151k a nemzetk\u00f6zi m\u00e1rk\u00e1z\u00e1s \u00e9s marketingkommunik\u00e1ci\u00f3 t\u00e9mak\u00f6r\u00e9t ismerhett\u00e9k meg. A standardiz\u00e1l\u00e1s \u00e9s az adapt\u00e1ci\u00f3 dilemm\u00e1j\u00e1t nagy nemzetk\u00f6zi m\u00e1rk\u00e1k esettanulm\u00e1nyaival szeml\u00e9ltett\u00fck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A workshop sor\u00e1n nemzetk\u00f6zi marketingterv sablont is kaptak a r\u00e9sztvev\u0151k, amely gyakorlati \u00fatmutat\u00f3k\u00e9nt szolg\u00e1lhat a saj\u00e1t k\u00fclpiaci strat\u00e9gia kidolgoz\u00e1s\u00e1hoz. Az esem\u00e9ny v\u00e9g\u00e9re a v\u00e1llalkoz\u00e1sok k\u00e9pvisel\u0151i olyan \u00e9rt\u00e9kes tud\u00e1sanyagot szereztek, amely seg\u00edti \u0151ket abban, hogy tudatosabban, felk\u00e9sz\u00fcltebben \u00e9s kultur\u00e1lisan \u00e9rz\u00e9kenyebben k\u00e9sz\u00fcljenek a nemzetk\u00f6zi piacokra val\u00f3 bel\u00e9p\u00e9sre. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2180-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1480\" style=\"aspect-ratio:1.777837929284385;width:636px;height:auto\" srcset=\"https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2180-1-1024x576.jpg 1024w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2180-1-300x169.jpg 300w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2180-1-768x432.jpg 768w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2180-1-1536x864.jpg 1536w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2180-1-18x10.jpg 18w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2180-1-1320x743.jpg 1320w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2180-1-600x338.jpg 600w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/09\/IMG_2180-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/veszpremikamara.hu\/hirek\/nemzetkozi-marketing-a-gyakorlatban-kamarai-kulpiaci-trening\" style=\"background-color:#33a7a4\" target=\"_blank\" rel=\"noreferrer noopener\">tov\u00e1bbi r\u00e9szletek<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A Veszpr\u00e9m V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara a Malota Akad\u00e9mi\u00e1val egy\u00fcttm\u0171k\u00f6d\u00e9sben k\u00fclgazdas\u00e1gi tr\u00e9ninget szervezett, a v\u00e1llalkoz\u00e1sok nemzetk\u00f6zi piacra l\u00e9p\u00e9s\u00e9nek el\u0151seg\u00edt\u00e9s\u00e9re \u00e9s a k\u00fclpiaci marketing saj\u00e1toss\u00e1gainak ismertet\u00e9s\u00e9re. A tr\u00e9ningen a r\u00e9sztvev\u0151k \u00e1tfog\u00f3 k\u00e9pet kaptak a nemzetk\u00f6zi piacok m\u0171k\u00f6d\u00e9s\u00e9r\u0151l, a globaliz\u00e1ci\u00f3 \u00e9s a lokaliz\u00e1ci\u00f3 \u00f6sszef\u00fcgg\u00e9seir\u0151l, valamint azokr\u00f3l a kultur\u00e1lis k\u00fcl\u00f6nbs\u00e9gekb\u0151l ered\u0151 kih\u00edv\u00e1sokr\u00f3l, amelyekkel egy v\u00e1llalkoz\u00e1s a k\u00fclpiacokon szembes\u00fclhet. <a class=\"read-more\" href=\"https:\/\/malotaakademia.com\/en\/kulgazdasagi-trening\/\">READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1473","post","type-post","status-publish","format-standard","hentry","category-egyeb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u00fclgazdas\u00e1gi tr\u00e9ning \u00e9s workshop a nemzetk\u00f6zi piacra l\u00e9p\u00e9s t\u00e1mogat\u00e1s\u00e1hoz - Malota Akad\u00e9mia<\/title>\n<meta name=\"description\" content=\"A Veszpr\u00e9m V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara a Malota Akad\u00e9mi\u00e1val egy\u00fcttm\u0171k\u00f6d\u00e9sben k\u00fclgazdas\u00e1gi tr\u00e9ninget szervezett, a v\u00e1llalkoz\u00e1sok nemzetk\u00f6zi piacra l\u00e9p\u00e9s\u00e9nek el\u0151seg\u00edt\u00e9s\u00e9re \u00e9s a k\u00fclpiaci marketing saj\u00e1toss\u00e1gainak ismertet\u00e9s\u00e9re.A tr\u00e9ningen a r\u00e9sztvev\u0151k \u00e1tfog\u00f3 k\u00e9pet kaptak a nemzetk\u00f6zi piacok m\u0171k\u00f6d\u00e9s\u00e9r\u0151l, a globaliz\u00e1ci\u00f3 \u00e9s a lokaliz\u00e1ci\u00f3 \u00f6sszef\u00fcgg\u00e9seir\u0151l, valamint azokr\u00f3l a kultur\u00e1lis k\u00fcl\u00f6nbs\u00e9gekb\u0151l ered\u0151 kih\u00edv\u00e1sokr\u00f3l, amelyekkel egy 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