{"id":1388,"date":"2025-08-29T14:01:58","date_gmt":"2025-08-29T12:01:58","guid":{"rendered":"https:\/\/malotaakademia.com\/?p=1388"},"modified":"2026-03-07T11:50:36","modified_gmt":"2026-03-07T10:50:36","slug":"kulpiacralepes","status":"publish","type":"post","link":"https:\/\/malotaakademia.com\/en\/kulpiacralepes\/","title":{"rendered":"K\u00fclgazdas\u00e1gi tr\u00e9ning &#8211; k\u00fclpiacra l\u00e9p\u00e9s \u00e9s marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Veszpr\u00e9m V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara a Malota Akad\u00e9mia egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9vel marketing f\u00f3kusz\u00fa&nbsp;<strong>k\u00fclgazdas\u00e1gi tr\u00e9ning<\/strong>et szervez v\u00e1llalkoz\u00e1sok r\u00e9sz\u00e9re a k\u00fclpiacra l\u00e9p\u00e9s&nbsp;el\u0151seg\u00edt\u00e9se \u00e9s a&nbsp;k\u00fclgazdas\u00e1gi k\u00f6rnyezethez t\u00f6rt\u00e9n\u0151 alkalmazkod\u00e1s&nbsp;t\u00e1mogat\u00e1sa c\u00e9lj\u00e1b\u00f3l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tr\u00e9ning&nbsp;sor\u00e1n a r\u00e9sztvev\u0151k olyan gyakorlati tud\u00e1sanyaghoz jutnak, amellyel felk\u00e9sz\u00fclhetnek arra, hogy egy konkr\u00e9t term\u00e9k vagy szolg\u00e1ltat\u00e1s k\u00fclpiaci bevezet\u00e9s\u00e9t marketing szempontb\u00f3l megtervezz\u00e9k. A workshop sor\u00e1n a r\u00e9sztvev\u0151k sz\u00e1m\u00e1ra bemutat\u00e1sra ker\u00fcl&nbsp;egy nemzetk\u00f6zi marketing terv, amelyet saj\u00e1t v\u00e1llalkoz\u00e1sukra kidolgozva tehetik eredm\u00e9nyess\u00e9 a k\u00fclpiaci terjeszked\u00e9s\u00fcket.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>ID\u0150PONT:<\/strong> <strong>2025. szeptember 18.<\/strong> cs\u00fct\u00f6rt\u00f6k, 9:00-12:00 <\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>HELYSZ\u00cdN:<\/strong> <strong>Veszpr\u00e9m V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara<\/strong> Veszpr\u00e9m, Radn\u00f3ti t\u00e9r 1. Fsz. 118. <\/h5>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\"><strong>EL\u0150AD\u00d3:<\/strong> <strong>Dr. Malota Erzs\u00e9bet, PhD<\/strong> <strong><a href=\"https:\/\/malotaakademia.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Malota Academy<\/a><\/strong><\/h5>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">tansz\u00e9kvezet\u0151 egyetemi docens, Budapesti Corvinus Egyetem <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">25+ \u00e9ves oktat\u00e1si, tr\u00e9ner&nbsp;\u00e9s kutat\u00e1si tapasztalat egyetemi \u00e9s v\u00e1llalati k\u00f6rnyezetben<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">19 orsz\u00e1gban, 24 egyetemen szerzett nemzetk\u00f6zi szakmai \u00e9s interkultur\u00e1lis j\u00e1rtass\u00e1g <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">33 k\u00f6nyv\/k\u00f6nyvr\u00e9szlet, 149 tudom\u00e1nyos cikk szerz\u0151je, a Vezet\u00e9studom\u00e1ny foly\u00f3irat szerkeszt\u0151je<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/04\/CVprofilfotovegleges2024-3-1024x668.jpg\" alt=\"\" class=\"wp-image-989\" srcset=\"https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/04\/CVprofilfotovegleges2024-3-1024x668.jpg 1024w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/04\/CVprofilfotovegleges2024-3-600x391.jpg 600w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/04\/CVprofilfotovegleges2024-3-300x196.jpg 300w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/04\/CVprofilfotovegleges2024-3-768x501.jpg 768w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/04\/CVprofilfotovegleges2024-3-18x12.jpg 18w, https:\/\/malotaakademia.com\/wp-content\/uploads\/2025\/04\/CVprofilfotovegleges2024-3.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>PROGRAM:<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table class=\"has-fixed-layout\"><tbody><tr><td>08:30<\/td><td>\u00c9rkez\u00e9s, regisztr\u00e1ci\u00f3<\/td><\/tr><tr><td>09:00<\/td><td><strong>Alkalmazkod\u00e1s a k\u00fclpiachoz, annak kultur\u00e1lis elt\u00e9r\u00e9seihez: sikert\u00e9nyez\u0151k \u00e9s buktat\u00f3k&nbsp;a nemzetk\u00f6zi k\u00f6rnyezetben<\/strong><\/td><\/tr><tr><td>09:45<\/td><td><strong>Gyakorlati p\u00e9ld\u00e1k v\u00e1llalatok sikeres \u00e9s sikertelen k\u00fclpiaci alkalmazkod\u00e1s\u00e1ra<\/strong><\/td><\/tr><tr><td>10:30<\/td><td>K\u00e1v\u00e9sz\u00fcnet<\/td><\/tr><tr><td>10:40<\/td><td><strong>M\u00e1rk\u00e1z\u00e1s \u00e9s marketingkommunik\u00e1ci\u00f3 a nemzetk\u00f6zi piacokon<\/strong><\/td><\/tr><tr><td>11:20<\/td><td><strong>Nemzetk\u00f6zi marketingterv alapjai \u00e9s k\u00e9sz\u00edt\u00e9se<\/strong><\/td><\/tr><tr><td>11:55<\/td><td>Program z\u00e1r\u00e1sa<\/td><\/tr><tr><td>12:00<\/td><td>Szendvicseb\u00e9d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><br><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A rendezv\u00e9nyen val\u00f3 r\u00e9szv\u00e9tel&nbsp;<strong>T\u00c9R\u00cdT\u00c9SMENTES<\/strong>, de el\u0151zetes regisztr\u00e1ci\u00f3hoz k\u00f6t\u00f6tt, valamint felt\u00e9tele a&nbsp;rendezett kamarai hozz\u00e1j\u00e1rul\u00e1s.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/veszpremikamara.hu\/hirek\/nemzetkozi-marketing-a-gyakorlatban-kamarai-kulpiaci-trening\" style=\"border-radius:41px;background-color:#33a7a4;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--60)\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9szletek \u00e9s jelentkez\u00e9s<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A Veszpr\u00e9m V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara a Malota Akad\u00e9mia egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9vel marketing f\u00f3kusz\u00fa&nbsp;k\u00fclgazdas\u00e1gi tr\u00e9ninget szervez v\u00e1llalkoz\u00e1sok r\u00e9sz\u00e9re a k\u00fclpiacra l\u00e9p\u00e9s&nbsp;el\u0151seg\u00edt\u00e9se \u00e9s a&nbsp;k\u00fclgazdas\u00e1gi k\u00f6rnyezethez t\u00f6rt\u00e9n\u0151 alkalmazkod\u00e1s&nbsp;t\u00e1mogat\u00e1sa c\u00e9lj\u00e1b\u00f3l. A tr\u00e9ning&nbsp;sor\u00e1n a r\u00e9sztvev\u0151k olyan gyakorlati tud\u00e1sanyaghoz jutnak, amellyel felk\u00e9sz\u00fclhetnek arra, hogy egy konkr\u00e9t term\u00e9k vagy szolg\u00e1ltat\u00e1s k\u00fclpiaci bevezet\u00e9s\u00e9t marketing szempontb\u00f3l megtervezz\u00e9k. A workshop sor\u00e1n a r\u00e9sztvev\u0151k sz\u00e1m\u00e1ra bemutat\u00e1sra ker\u00fcl&nbsp;egy <a class=\"read-more\" href=\"https:\/\/malotaakademia.com\/en\/kulpiacralepes\/\">READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1388","post","type-post","status-publish","format-standard","hentry","category-egyeb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u00fclgazdas\u00e1gi tr\u00e9ning - k\u00fclpiacra l\u00e9p\u00e9s \u00e9s marketing - Malota Akad\u00e9mia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/malotaakademia.com\/en\/kulpiacralepes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00fclgazdas\u00e1gi tr\u00e9ning - k\u00fclpiacra l\u00e9p\u00e9s \u00e9s marketing - Malota Akad\u00e9mia\" \/>\n<meta property=\"og:description\" content=\"A Veszpr\u00e9m V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara a Malota Akad\u00e9mia egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9vel marketing f\u00f3kusz\u00fa&nbsp;k\u00fclgazdas\u00e1gi tr\u00e9ninget szervez v\u00e1llalkoz\u00e1sok r\u00e9sz\u00e9re a k\u00fclpiacra l\u00e9p\u00e9s&nbsp;el\u0151seg\u00edt\u00e9se \u00e9s a&nbsp;k\u00fclgazdas\u00e1gi k\u00f6rnyezethez t\u00f6rt\u00e9n\u0151 alkalmazkod\u00e1s&nbsp;t\u00e1mogat\u00e1sa c\u00e9lj\u00e1b\u00f3l. 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